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About Advertising
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Pitching Your Own Ad Campaign Idea
Fri, 02 Jan 2009 07:17:00 +0300
You have a great idea. You've never seen it done before. Now what do you do with it?
Learn more about pitching your own ad campaign idea....
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10 Tips to Use Giveaways Effectively
Tue, 30 Dec 2008 19:15:00 +0300
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties or giveaway items all designed to promote. But look a...
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Breaking Into the Catalog Copy Field
Mon, 29 Dec 2008 16:14:00 +0300
Getting your start as a business-to-business or retail catalog copywriter takes some extra time and effort in your search for new opportunities. See what you can do to break into...
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Profile: Kimberley Freeman, Freelance Copywriter
Fri, 26 Dec 2008 11:41:00 +0300
Freelance copywriters work for themselves. Are you ready to make the transition? Freelance copywriter Kimberley Freeman shares her own expertise on getting started, a typical day and other insider information...
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How Poor Usability Can Kill Your Copy and Conversions
Tue, 23 Dec 2008 11:19:00 +0300
Is your buying process busting the sale or moving it forward? Think like your visitor to prevent poor usability from killing your copy and conversions....
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The Power of Podcasting
Mon, 22 Dec 2008 21:40:00 +0300
Spread your advertising message while providing your potential customers key information on a regular basis. Keep local customers as well as those around the world coming back to your site....
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Setting Your Freelance Rates in Advertising
Fri, 19 Dec 2008 14:33:00 +0300
One of the most common and most difficult questions you'll have as a budding freelancer in the advertising industry is how you should set your freelance advertising rates. Now there's...
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Industry Profile: Account Executive Trey Sullivan
Thu, 18 Dec 2008 07:29:00 +0300
Not sure what an Account Executive does at an advertising agency? Trey Sullivan takes you inside his career at a major ad agency.
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Last Minute Gift Ideas for Clients
Tue, 16 Dec 2008 14:27:00 +0300
With all the shopping, wrapping, baking and just plain holiday madness, did you forget some of the most important people? Your clients. Use these last minute gift ideas for clients...
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Is a Career in Advertising Right for You?
Fri, 12 Dec 2008 15:09:00 +0300
If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if...
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